Amaya Gaming Group and SHFL Entertainment today announced that SHFL has been selected as the exclusive distributor of Amaya?s state-of-the-art gaming platform and recently acquired Ongame Poker Platform. The agreement refers to exclusive rights in the US for a 10-year term.
SHFL Entertainment has over 3,000 customers in six continents and holds more than 300 gaming licenses, approvals, authorizations and waivers from gaming authorities and regulators worldwide. In July, SHFL was one of the first three companies to be granted an interactive license by the Nevada Gaming Control Board.
The terms of a definitive agreement will include SHFL making up to a $10m payment to Amaya for the exclusive rights granted. SHFL and Amaya will share all revenue equally and also split all direct US operational expenses, such as hosting, hardware and licensing costs.
Upon the execution of the definitive agreement, SHFL will pay Amaya $2m and have the immediate ability to offer its business-to-business customers the AGP casino content and Ongame Poker solution for free-to-play social casino, which is one of the fastest growing segments of online entertainment in North America.
Contingent upon regulated, real-money online poker commencing under either a federal statute or in California, SHFL will pay Amaya an additional $8m. Alternatively, if individual states commence regulated, real-money online poker before commencement of such play under either a federal statute or such play becomes legalized in California, SHFL will pay up to an aggregate of $8m on a prorated basis as individual states introduce regulated online poker.
In the event the federal government or California commences regulated, real-money online poker after any other State, SHFL will pay Amaya the difference between $8m and the aggregate amount previously paid.
Gavin Isaacs, SHFL Entertainment CEO, said, ?With over 90 companies around the globe currently using its platforms, we believe that Amaya is a leader in the online gaming market. We are confident that the integration of our renowned brands and content delivery technology into Amaya?s full suite of cutting-edge online platforms will create a turnkey solution for our customers.?
David Baazov, Amaya Gaming CEO, commented, ?Strategic alliances have always been an integral part of Amaya?s strength and growth in key markets, and SHFL, with its reputation for gaming innovation and strong relationships in the US, is an ideal partner for us in the US market.?
Louis Castle, SHFL Entertainment CSO, added, ?Free-to-play and social casino offer an exciting immediate opportunity for collaboration with Amaya. The US online poker market is also very promising and we are thrilled to have the opportunity to work with Ongame, whom we have always believed has the best technology available for online B2B poker.?
About Amaya GamingFounded in 2004, Amaya Gaming Group is a technology based gaming provider for the regulated gaming industry. An expansive global organization, present in North America, Latin America, Europe, Africa and Asia, Amaya is an innovator in the gaming world.
Headquartered in Montreal, Canada, Amaya provides a host of services and solutions that range from online and mobile gaming casino games and platforms, traditional and mobile lotteries, networked electronic gaming systems, hospitality in-room entertainment systems, management systems, content suites, advisory and management services, and integrity monitoring and auditing systems for the regulated gaming markets.
More Information
Website: AmayaGaming.com
Twitter: @AmayaOnline
About SHFL Entertainment
SHFL Entertainment is a leading global gaming supplier committed to making gaming more fun for players and more profitable for operators through product innovation, and superior quality and service.
The company operates in legalized gaming markets across the globe and provides state-of-the-art, value-add products in the five distinct categories utility products, proprietary table games, electronic table systems, electronic gaming machines, and newly introduced iGaming.
More Information
Website: SHFL.com
Facebook: Facebook.com/SHFLentertainment
Twitter: @SHFLent
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